SEO articles for real estate agency: expert content on autopilot
Attract buyers and tenants through organic search. AI writes articles on buying flats, mortgages, property investment — and publishes to your CMS without an editor.
How SEO content brings clients to an agency
Real estate buyers and renters search online months before a deal — 'how to choose an apartment', 'how to check legal title'. Informational articles from the agency capture this traffic and convert readers into calls.
Informational queries
Add queries like 'how to buy a flat with a mortgage', 'what to check when buying a new build', 'how to rent out a flat' — AI generates articles in queue.
SERP competitor analysis
The service studies the top 10 articles for each query: structure, length, semantics — and builds a plan that outperforms them.
Expert article
AI writes 5,000+ words with legal nuances, buyer tips and FAQ — professional level without an in-house lawyer.
WordPress / Bitrix publishing
The article with cover, images and meta tags automatically appears in your site blog.
Organic leads
Readers find the article in search → trust the agency as an expert → submit a lead.
What the real estate agency gets
Who is this tool for
Real estate agencies
Automatically generate SEO descriptions for properties, neighborhoods, and complexes — thousands of pages without manual work.
Developers and builders
Create SEO landing pages for residential complexes, investment articles, and current market reviews.
Private realtors
Fill your site with market articles, buyer tips, and neighborhood reviews — without copywriter costs.
With SEO blog vs without
| Parameter | Without SEO blog | SEO Writer |
|---|---|---|
| Traffic sources | Авито, ЦИАН, реклама | Авито, ЦИАН, реклама + органика |
| Cost per article | 2 500–5 000 ₽ | от 166 ₽ |
| Expert authority | Только отзывы | Отзывы + статьи-советы |
| Informational query coverage | ||
| Scheduled publishing | ||
| Social media announcement | Отдельный SMM | |
| Content spend per month | 20 000–60 000 ₽ | от 1 290 ₽ |
What users say
Real results from real people
“I have been running a football blog for over 5 years and always wrote myself or hired authors at 2,000–3,000 rubles per article. I tried SEO Writer sceptically. A month later 23 new articles were indexed, three months later traffic was up 60%. Now I pay for the Starter plan and save about 40,000 ₽ a month on texts. The quality is honestly no worse than a good copywriter, the structure is correct and logical.”
“Content was always the bottleneck — we take on clients quickly, but finding authors for each project takes long. SEO Writer solved this completely. We set up 8 sites, each publishing 3–4 articles a week. We especially value native support for Bitrix and InSales, since half of our clients use them. No Western tool can do that.”
“Our store runs on InSales with lots of products, and the blog stood empty for three years. We connected SEO Writer and published 27 articles for informational queries in two months. Now about 30% of new customers come from organic search, while before we relied only on paid ads. I like that articles add internal links to our products and categories by themselves — nothing to do by hand.”
“Your service is great, and the support is mind-blowing — thank you!”
Frequently Asked Questions
What article topics work for a real estate agency?
Top topics: 'how to buy a flat with a mortgage step by step', 'what to check when buying secondary housing', 'new build or resale — which to choose', 'how to properly rent out a flat', 'tax when selling a flat'. These are high-frequency informational queries searched by your exact target audience.
How quickly will SEO articles start generating leads?
First search positions appear 2–6 weeks after indexation. A steady lead flow forms over 3–6 months with 3–5 articles per week. SEO works slower than ads, but traffic doesn't disappear when the budget stops.
Can the AI be tuned to our agency's style?
Yes. In site settings you define the brand voice: tone (expert, friendly), agency description, target audience and forbidden phrases. The AI applies these instructions to every article.
Which CMS does SEO Writer support for real estate sites?
WordPress and 1C-Bitrix — the most popular CMSs for real estate agencies in Russia. Connecting WordPress takes 2 minutes via Application Password. For Bitrix — via a webhook from the admin panel.
Is manual editing of articles required?
Most articles publish without editing. If you want to review — enable draft mode: the article is saved as a WordPress draft, you review it and click publish. This preserves control without manual writing. You can also edit the text right in the dashboard: edits are saved, tables and images stay intact, earlier versions stay in History, and “Update on the site” updates the post at the same URL.
Pricing
Start free, scale as you grow
Free
- 3 articles/month
- 1 site
- System API keys
- Topic research: 1 runs/month
- Article editor with version history
Starter
1 290 ₽ · billed in RUB
- 15 articles/month
- 2 sites
- System API keys
- Topic research: 4 runs/month
- Article editor with version history
- Custom API keys
- Scheduler
- Yandex Webmaster in the dashboard
- “Write a section”: 30 a month
- “Improve the article” from Webmaster queries
- Article rewrite for external platforms
- Cover generation
Pro
2 990 ₽ · billed in RUB
- 50 articles/month
- 5 sites
- System API keys
- Topic research: 10 runs/month
- Article editor with version history
- Custom API keys
- Scheduler
- Yandex Webmaster in the dashboard
- “Write a section”: 100 a month
- “Improve the article” from Webmaster queries
- Article rewrite for external platforms
- Cover generation
Agency
9 990 ₽ · billed in RUB
- 150 articles/month
- 20 sites
- System API keys
- Topic research: 30 runs/month
- Article editor with version history
- Custom API keys
- Scheduler
- Yandex Webmaster in the dashboard
- “Write a section”: 300 a month
- “Improve the article” from Webmaster queries
- Article rewrite for external platforms
- Cover generation
- API access (coming soon)
- Priority support
Secure payment via YooKassa · No auto-renewal · 30 days access
Attract clients from search without an ad budget
3 free articles · No credit card · WordPress publishing in 2 minutes
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