SEO Writer vs Zapolnil: full comparison
WordPress auto-filling platform with top-10 analysis
Choose Zapolnil if
You run a single WordPress site, need a stream of articles built on competitor analysis, and want to pay strictly for what you actually produce.
Choose SEO Writer if
Your site is not only WordPress — or you run several, including Bitrix and InSales. You need announcements to four social networks, longreads and client work through an agency workspace.
Feature comparison
| Feature | Zapolnil | SEO Writer |
|---|---|---|
| WordPress auto-publish | ||
| Bitrix, InSales, Joomla | Bitrix «coming soon» | |
| Publish to any site via webhook | ||
| Announcements to Telegram, VK, OK, Pinterest | Telegram, MAX | |
| SERP analysis for article structure | ||
| Scheduled publishing | ||
| Cover image and in-article visuals | ||
| 8,000+ word longreads with research | ||
| Agency workspace: clients and approvals | ||
| Yandex.Webmaster impressions report | On paid plans | |
| Prepaid packs without a subscription | Article packs | |
| Free start without a card | 5 articles |
What is Zapolnil
Zapolnil is a Russian platform that analyses the top 10 search results for your keyword, writes an article from that data and publishes it to WordPress via the REST API. Notable features: style training on your own texts, cover image generation and a separate mode for news digests from RSS feeds. Pay-as-you-go, no subscription. One significant limit: WordPress only — the site says Bitrix auto-publishing is «coming soon», and for Tilda and other CMSs it suggests copying the finished HTML by hand.
Zapolnil pros
- Top-10 analysis: structure, length, n-grams, LSI, competitor titles and descriptions
- Writing style adapts to samples of your own texts
- News digests from RSS feeds with scheduled publishing
- Pay-as-you-go: you pay for actual articles, not for a month
- 5 free articles on signup, login via Yandex ID
Zapolnil cons
- Auto-publishing to WordPress only — the site lists Bitrix as «coming soon»
- For Tilda and other CMSs it suggests copying HTML manually
- Social channels limited to Telegram and MAX — no VK or Odnoklassniki
- No agency workspace with clients and approvals advertised on the site
- Longreads with research and source citation are not advertised
What is SEO Writer
SEO Writer is a Russian service for automated SEO article generation and publishing. A 20-step pipeline: competitor research, 5,000+ word writing, image selection, cover generation, and scheduled CMS auto-publishing. Supports WordPress, 1C-Bitrix, InSales and Joomla. Works without a VPN, payment in roubles.
SEO Writer advantages
- Full pipeline: from keyword to published article in 5 minutes
- Auto-publish to WordPress, Bitrix, InSales, Joomla and any website
- Researches top SERP results and builds article structure from competitors
- Scheduler: publishes articles on a set schedule with zero human input
- Generates cover images and selects article images automatically
- Works without a VPN, payment in roubles, servers in Russia
SEO Writer key features
Pricing comparison
Zapolnil
5 free articles on signup / from ₽990 top-up, ₽15–40 per article
SEO Writer
Free start without a card / from ₽1,290/mo (Starter) / ₽2,990 (Pro, 50 articles)
How we compared
Data about Zapolnil was taken from the service's official website and verified on September 10, 2026. We compare what is publicly stated: if a feature is not described on the site, the table says «not advertised» — which does not prove it is absent. SEO Writer's capabilities reflect the product's actual state, including the rows where we fall short. Pricing changes over time — check the original source before buying.
Frequently asked questions
How does SEO Writer differ from Zapolnil?+
Which is cheaper — Zapolnil or SEO Writer?+
Does Zapolnil publish to Bitrix?+
Can I run several client sites?+
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Try SEO Writer for free
3 full articles per month, no credit card. Published to WordPress in 5 minutes.
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