How much a copywriter and a site article cost

How much a copywriter costs: the short answer

Copywriters price their work per 1,000 characters. To compare platforms, we converted their rates into one 10 000-character article — roughly the length of a regular SEO Writer article (about 1,600 words).

Prices are the lower bound as the platforms state them on their own pages, as of 30.10.2026. An exchange adds its commission on top of the author's price: 10% at eTXT, according to its own pricing page. Turbotext is not in the table — it does not publish its prices.

The main takeaway: even the cheapest level of an exchange costs several times more than an article from the service, and a mid-rated copywriter more than ten times more. But a copywriter and a service deliver different things — more on that below.

What drives a copywriter's price

The price per 1,000 characters is only the visible part. It depends on:

• The author's rating. At eTXT the level comes from a test reviewed by philologists — from "no rating" to three stars, and the price grows with it.
• The topic. Technical, legal and financial texts cost at least twice as much as those of generalist copywriters, according to eTXT itself.
• SEO requirements. Keywords with a set number of occurrences and strict uniqueness raise the price.
• The genre. At eTXT informational articles start at ₽50 per 1,000 characters, sales copy at ₽100, landing page copy at ₽200.

Some things are not in the price but are paid for with your time:

• writing the brief, finding an author and waiting for delivery;
• reviewing the text and sending it back for edits;
• picking images, filling in Title and Description;
• publishing the article on the site and laying it out.

With ten articles a month, this overhead takes more time than reading the finished texts.

How much an article costs at SEO Writer

SEO Writer is a service that writes an article for your query and publishes it to your site: WordPress, 1C-Bitrix, InSales, Joomla or any site via webhook. Plan prices per article:

Extra articles come in packs at ₽60–118 per article. A longread with an analysis of the top search results uses 6 articles. The free plan includes 3 articles a month.

What one article includes:

• topic research and a structure with subheadings;
• text in your brand voice and internal links to your articles;
• images in the text and, on paid plans, a cover;
• Title, Description, key takeaways, FAQ and structured data;
• publishing to the site as a draft or live, on a schedule;
• on paid plans, a uniqueness check via text.ru.

Payment goes through YooKassa: cards including MIR, SBP, YooMoney, SberPay and T-Pay. An invoice for a company is issued by hand on request to support.

Monthly math: 15 and 50 articles

Take 10 000-character articles and the platforms' lowest rates, without commission.

At 15 articles the difference with eTXT's cheapest level is about 6×, with Advego about 31×. Even if every article from the service takes half an hour of an editor's time, that time is paid for out of the savings.

When a copywriter beats a service

The service writes from the facts it finds and from what you told it about the company in the site settings. What it does not have:

• Interviews and your own data. A client case, figures from your CRM, the opinion of your doctor or lawyer — only a person can bring those.
• Experience in the niche. A copywriter who has written about construction or medicine for years notices mistakes a model will miss.
• Sales copy for the home page and landing pages. SEO Writer writes blog articles, not service page copy.

That is why a mixed setup usually pays off:

This way you pay a copywriter for what only they can do, not for volume.

How to move from an exchange to a service without risk: 5 steps

Test the service on the same topics you used to order from a copywriter — that keeps the comparison fair.

1. 1

   Sign up without a card

   After sign-up you get 7 days of Pro access without a card, then the free plan with 3 articles a month.
2. 2

   Connect your site and publish as drafts

   WordPress, 1C-Bitrix, InSales or Joomla. Readers will not see a draft until you approve it.
3. 3

   Describe your company in the site settings

   Your company's voice, writing style and target audience. It is what used to go into a copywriter's brief.
4. 4

   Give it 3–5 topics you have already ordered

   Compare the articles with the copywriter's texts on facts, structure and how many edits they needed.
5. 5

   Keep a person for checking, not writing

   If the quality works for you, move the copywriter to editing and expert articles — editing in the dashboard keeps version history.