Site Settings: Style and Voice

Why Author Voice Matters

Author Voice is the most important setting for article quality. It tells the AI how to write — the tone, audience, and style. Without a Voice Profile, articles use a neutral default style.

Generating a Voice Profile

1. Go to Sites → [Your site] → Settings → Author Voice

2. Fill in niche, target audience, tone, and optionally your site URL for style analysis

3. Click Generate — AI creates a detailed Voice Profile

4. Review, edit if needed, and save

Generation Settings

In Settings → Generation:

• Article Language — Russian, English, or Ukrainian

• Default Publish Status — Draft (review before publishing) or Publish immediately

• Narrative POV — who narrates the article:

  • First person (I) — personal blog: "in my experience…"

  • Team voice (we) — corporate blog: "we recommend…"

  • Company (third person) — company referred to by name, no "I" or "we"

  • Impersonal — facts only, no subject pronoun

• Region / Market — AI prioritizes examples, data, and research from this region (e.g. "Russia", "Kazakhstan", "USA")

• Style Imitation (optional) — model writes in a specified style (e.g. "editorial style of Forbes", "conversational blog like Wait But Why")

Longread Settings

Additional settings for the Longread pipeline (Starter plan and above):

• Author Name and Author Position — used in expert quotes inside longreads (e.g. "John Smith, Editor-in-Chief at TechBlog.com")

• Writing Rhythm — controls sentence rhythm and paragraph structure:

  • Flowing stream — conversational, blog-style

  • Clear and simple — structured business style

• Company Cases (SAR format) — real Situation-Action-Result examples from your business, woven into longreads to boost E-E-A-T signals

• Web Research — enables deep source search before writing (recommended for longreads)

Syncing WordPress Categories

When publishing to WordPress, the AI assigns articles to categories. The available category list is synced from your WordPress site.

If you created new categories in WordPress after the initial connection, they won't appear automatically. Click Sync categories in Sites → [Your site] → Settings to refresh the list.

When to sync:

• After adding new categories in WordPress

• After renaming existing categories

• If logs show a "category not found" error

This feature is WordPress-only. For Bitrix, InSales, and Joomla, categories are configured during site setup.