Site Settings: Style and Voice

Why Author Voice Matters

Author Voice is the most important setting for article quality. It tells the AI how to write — the tone, audience, and style. Without a Voice Profile, articles use a neutral default style.

Generating a Voice Profile

1. Go to Sites → [Your site] → Settings → Author Voice
2. Fill in niche, target audience, tone, and optionally your site URL for style analysis
3. Click Generate — AI creates a detailed Voice Profile
4. Review, edit if needed, and save

[SCREENSHOT: Author Voice settings — the generation form with Niche, Audience, Tone fields and the Generate button] [SCREENSHOT: Generated Voice Profile text in the editor — a multi-paragraph style description ready to save]

Generation Settings

In Settings → Generation:

• Article Language — Russian, English, or Ukrainian
• Default Publish Status — Draft (review before publishing) or Publish immediately
• Narrative POV — who narrates the article:
  • First person (I) — personal blog: "in my experience…"
  • Team voice (we) — corporate blog: "we recommend…"
  • Company (third person) — company referred to by name, no "I" or "we"
  • Impersonal — facts only, no subject pronoun
• Region / Market — AI prioritizes examples, data, and research from this region (e.g. "Russia", "Kazakhstan", "USA")
• Style Imitation (optional) — model writes in a specified style (e.g. "editorial style of Forbes", "conversational blog like Wait But Why")

[SCREENSHOT: Generation settings panel showing Language, Publish Status, POV, Region/Market, and Style Imitation fields]

Longread Settings

Additional settings for the Longread pipeline (Starter plan and above):

• Author Name and Author Position — used in expert quotes inside longreads (e.g. "John Smith, Editor-in-Chief at TechBlog.com")
• Writing Rhythm — controls sentence rhythm and paragraph structure:
  • Flowing stream — conversational, blog-style
  • Clear and simple — structured business style
• Company Cases (SAR format) — real Situation-Action-Result examples from your business, woven into longreads to boost E-E-A-T signals
• Web Research — enables deep source search before writing (recommended for longreads)

[SCREENSHOT: Longread settings section showing Author Name, Author Position, Writing Rhythm selector, and Company Cases textarea]