SEO Title and Meta Description Variants

What Is Generated

At step 13 of the pipeline, the AI generates three sets of SEO elements:

• 3 title tag variants — the page title shown in search results

• 3 meta description variants — the description snippet shown under the title in SERP

• H1 — the main on-page heading visible to readers (one, not a variant)

Title and description variants differ in length, keyword placement, and call-to-action wording.

How to Choose a Variant

1. Open the article from the Articles section

2. Go to the SEO tab

3. Select the best title and description from the three options

4. Edit manually in the field if needed

5. A character counter helps you stay within recommended lengths

Recommended Lengths

• Title: 55–65 characters, keyword near the beginning

• Meta description: 120–155 characters, call to action at the end

• H1: can differ from title — more conversational or descriptive

How the Selection Is Applied on Publish

The selected title and description are passed to the CMS when publishing:

• WordPress: written to Yoast SEO or RankMath as SEO title and SEO description

• Bitrix, InSales, Joomla: passed to the platform's meta fields

The H1 is inserted at the start of the article body separately from the post title — so the SEO plugin's title tag can differ from the H1 visible on the page.

Changing After Publish

If the article is already published, edit the title/description on the SEO tab, then click Republish — the updated metadata will be written to the CMS without regenerating the content.