The article is live — what next: improving it with Yandex data
Table of Contents
A live article is not the end of the work. Yandex shows it for some queries and ranks it below the first page for others. You can see this in the article's Search tab and improve the article right there.
When to look at the results
Leave the article alone for the first 3–4 weeks after publishing. Yandex reports queries with a delay of about a week and a 14-day window — edits made earlier are blind. After each edit, give the article another 2–3 weeks before drawing conclusions.
Where to look
Open the article and its Search tab. You will see:
- which queries Yandex shows the article for, with impressions, clicks and position;
- whether the article is in search and why not, if it isn't;
- the «What to do» block — the service suggests where to start.
The tab works when Yandex Webmaster is connected to the cabinet, on paid plans.
A query at positions 11–20: add a section
If a query sits on the second page and has impressions, the first page is close. Click «Write a section» next to the query: the model writes a section for it in the article's style. You check the text and insert it where you need — by default the service suggests a fitting spot and never puts the section after the FAQ or the conclusion.
Sections are free within your plan: the window shows how many are left this month. If the model did not answer or the service failed, the attempt does not count.
Impressions but few clicks
The search snippet is often the reason. Change the Title and Description in the SEO tab — the article text stays as it is.
«Improve the article»: several changes at once
«Improve the article» gives the model the article text and its Webmaster queries. The model suggests up to three new sections, up to three additions to existing ones and, when clicks are low, a new Title and Description. The article is not rewritten: you pick what to apply, and the previous text stays in the version history.
An improvement costs one article. If it fails or there is nothing to improve, the article is returned to your balance.
How changes reach the site
Edits are saved in the cabinet. To publish them, click «Update on the site»: the article is updated at the same address, no new page is created. If Yandex Webmaster is connected, the service sends it for recrawling automatically.
Do not change the URL slug of a published article: search engines will treat it as a new page and the stats start over.
How to tell whether it helped
After «Improve the article» the Search tab shows an «Article improvements» block: impressions, clicks and position for 14 days before and 14 days after the update went live. The comparison is ready in about three weeks — Yandex reports data with a delay.
If something went wrong
The editor has «History» — previous versions of the text. A version is saved before each edit, improvement and restore; any of them can be restored, and the current text stays in the history too.
What not to do
- Do not rewrite the whole article: it already has impressions, and a full replacement can wipe them out. Add what is missing instead.
- Do not edit every week: Yandex needs time to re-evaluate the page.
- Do not add a section for a query Yandex shows another page of your site for — the two pages will compete for it. Such queries are marked in the Search tab.
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